We’re huge fans of data at Fifteen. The beauty of digital is that it’s somewhat a science, and by utilizing facts and figures we aid our process. By providing website data analysis, we can fully understand your customer (and potential customer) base.

The types of data we look at are as follows:

• Customer data – CRM
• Website data – Google analytics
• Industry insight data – reports

Tuning into customer data shows us how you’re currently engaging and who you’re currently attracting.

Website data provides us with facts about your current website and digital marketing, it shows us the following:

• Conversion rate
• Traffic levels
• Seasonality
• Popular content
• Entry pages
• Exit pages
• Time on site
• Browser use
• Mobile device use
• Positive marketing influences
• Negative marketing influences

Industry insights provide us with a solid understanding of your industry and to uncover trends.

The information we gather and analysis helps us to build up a picture of your strengths and weaknesses as well as define opportunities and threats.